ClubExpress empowers members of the Northbank Brewers Alliance with extensive self-service capabilities through its intuitive platform. Members can personalize their profiles by setting usernames and passwords, controlling visibility, and adding personal information such as bios, photos, and social networking links. They can also join interest groups and committees, allowing for targeted communication and engagement.

The platform offers three membership tiers - primary, secondary, and tertiary - each with varying levels of access and responsibility. Primary members manage membership payments and receive renewal notices, while secondary members have their own accounts and can participate in events, forums, and committees. Tertiary members, typically family members, are included in the database for event registration but do not have logins.